Privacy Policy

Last updated: August 3, 2026

This Privacy Policy explains how Multify Inc. (“Multify,” “we,” “us,” or “our”), operating the consumer product yoCHAT!, collects, uses, shares, and protects information when you use yoCHAT! over messaging (iMessage, SMS, RCS, and similar), our websites (including yochat.ai), and related features (the “Service”).

By using the Service, you acknowledge this Policy. If you do not agree, do not use the Service. Our Terms of Use also apply.

1. Who is responsible

The data controller / business responsible for personal information processed for yoCHAT! is Multify Inc. yoCHAT! is a brand of Multify Inc.; legal notices and data protection correspondence may reference Multify Inc.

2. Information we collect

Depending on how you use the Service, we may collect:

• Contact and account data — phone number, email address (if you provide one), name or profile details you share, and account identifiers.
• Message content — texts you send and receive through the Service, including photos, files, voice notes, and similar attachments you choose to send, and our AI-generated replies.
• Usage and technical data — timestamps, delivery status, device/app signals provided by messaging platforms, IP address (e.g. when you use our website), browser type, and approximate location derived from IP or carrier metadata where available.
• Marketing and attribution data — if you arrive from ads or partner links, campaign parameters, click identifiers, and similar attribution signals (including data from advertising pixels or partners you interact with before signup).
• Preferences — settings such as reminders you configure, opt-out status (e.g. STOP), and product brand association (e.g. that you entered via yoCHAT!).

We do not require you to provide sensitive categories of data; please avoid sending highly sensitive information (e.g. government IDs, full payment card numbers, health records) unless necessary and you accept the risk of transmitting it over messaging channels.

3. How we use information

We use information to:

• Provide, operate, secure, and improve the Service (including generating AI responses and delivering messages);
• Create and manage your account, verify your number, and prevent fraud and abuse;
• Send service messages, setup instructions, and responses you request (including reminders);
• Comply with law, enforce our Terms, and protect Multify Inc., our users, and the public;
• Measure marketing performance and understand how people find yoCHAT! (including conversion events);
• Develop new features and analyze aggregate usage trends.

AI processing may involve sending relevant conversation content to subprocessors that host language models, solely to generate replies and operate the Service, under contractual safeguards where required.

4. Legal bases (where applicable)

Where GDPR or similar laws apply, we rely on: performance of a contract (providing the Service you request); legitimate interests (security, improvement, limited marketing measurement, protecting our rights); consent (where required, e.g. certain cookies or marketing); and legal obligation.

5. How we share information

We may share information with:

• Service providers — hosting, messaging/SMS gateways, AI model providers, analytics, customer support, and security vendors who process data on our instructions;
• Advertising / attribution partners — limited data needed to measure campaigns when you interact with our ads or landing pages (subject to their policies and applicable law);
• Professional advisors and authorities — when required by law, legal process, or to protect rights, safety, and security;
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets of Multify Inc., subject to appropriate confidentiality.

We do not sell your personal information for money. We do not share message content with other users except as you direct (e.g. content you send into a group chat).

6. Retention

We retain personal information for as long as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. Message logs and account data may be retained for a limited period for reliability, safety, and abuse prevention, then deleted or anonymized according to our retention practices. You may request deletion as described below, subject to legal holds.

7. Security

We implement reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is 100% secure; you use messaging channels at your own risk. Protect your device and do not share one-time codes.

8. Your choices and rights

• Opt out of texts: reply STOP. You may still receive essential legal or fraud-related notices where permitted.
• Access / correction / deletion: depending on your location, you may have rights to access, correct, delete, or export personal information, or to object to or restrict certain processing. Contact us using the details below. We may verify your request (including that you control the phone number at issue).
• California and similar US state laws: you may have rights to know, delete, correct, and opt out of certain “sharing” for cross-context behavioral advertising. We honor browser opt-out signals where required by law. We do not knowingly sell personal information of minors under 16.

9. Children

The Service is not directed to children under 13 (or under 16 in some regions). We do not knowingly collect personal information from children below those ages. If you believe we have, contact us and we will take appropriate steps to delete it.

10. International transfers

We may process information in the United States and other countries where we or our providers operate. Where required, we use appropriate transfer mechanisms (such as standard contractual clauses).

11. Third-party links and platforms

The Service may link to third-party sites or run inside third-party messaging apps. Their privacy practices are their own; this Policy does not cover them.

12. Changes

We may update this Policy from time to time. We will post the updated Policy on this page and revise the “Last updated” date. Material changes may be communicated via the Service or text where appropriate. Continued use after the effective date constitutes acceptance where permitted by law.

13. Contact

Privacy questions or requests: contact Multify Inc. via the channels listed on yochat.ai or the privacy/contact information published for Multify Inc. on multify.co. Please include the phone number associated with your yoCHAT! use so we can locate your records.